By: Hal Coleman
Written by a veteran pest management professional for pest management professionals, Bottom Line: How to Grow a Pest Control Business features practical, “real-world” insights about how to successfully market your business. Authored by industry consultant Hal Coleman, this easy-to-read book features more than 100 proven ideas, tips and strategies guaranteed to drive sales and generate customer referrals. Each chapter of the book features a specific theme and question to ponder such as The Five Fundamentals of a Good Ad, Why You Get Dumped for a Cheaper Price, A Winning Website Combination, and Double Your Business in 12 Months or Less. Why should you listen to Hal? “Well, first of all I will tell you that I don’t imagine I’m one bit smarter than you are,” he says. “But, I do know things that your probably don’t. Why? Because I’ve spent a lot of years and a lot of money seeking out certain information, learning it and testing it.” To benefit from Hal’s years of practical pest control industry experience and marketing insights, visit the PCT Online Bookstore and order a copy of Bottom Line: How to Grow a Pest Control Business. You’ll be glad you did!